爱点击集团iClick(NASDAQ：ICLK)宣布，其智慧零售解决方案助力知名跨国能源品牌的中国子公司-壳牌(中国)有限公司(以下简称“壳牌”)在国内市场取得了亮眼的业务增长。

　　借助爱点击的全渠道智慧零售解决方案，壳牌中国润滑油业务通过打通零售的三个主要方面(包括人、货和场)的数据孤岛，成功推进了在中国的数字化转型。值得注意的是，爱点击于去年年中推出的S2B2b2c直播电商解决方案，为壳牌中国润滑油业务带来了约10亿人民币的收入。

　　随着直播电子商务在传统零售商中的日益普及，爱点击的智慧零售解决方案也加入了专门针对商务客户的定制化直播模式。智慧零售解决方案实现了实时数据分析，确保价格的透明度，加强了库存管理，优化了整个业务链的数据整合，使壳牌中国润滑油业务能够在以下三个领域加速数字化进程：

　　人：爱点击通过搭建小程序和企业微信群，整合、参与和管理品牌商壳牌、品牌经销商、门店和最终的消费者。这使壳牌能够实时监控业务数据，并在整个供应链中提供优质服务。

　　货：开发实时端到端产品跟踪能力，支持产品的集中管理，确保产品质量、品牌声誉和价格透明度。

　　场：利用爱点击行业领先的知识和技术，将交易场所从传统线下零售扩展到微信生态系统内的线上商店、社交电商和直播电商平台。

　　爱点击首席执行官兼联合创始人唐健表示：“多年来，我们与壳牌紧密合作，开发了各种模块，以助力壳牌实现数字化目标。壳牌是我们最成功的数字化案例之一，其业务的复杂性和规模证明了爱点击在服务高端客户方面的强大能力。爱点击做为B2B电子商务中采用直播方式的先锋，我们期待着未来我们的其他客户也可以运用这套解决方案，并取得商业上的成功。壳牌的成功经验也增强了我们继续扩大我们在高端客户市场份额的信心。”

　　关于爱点击

　　爱点击集团(NASDAQ：ICLK)成立于2009年，是中国领先的企业数字化运营和营销云平台。爱点击的使命是赋能全球品牌释放智慧零售的巨大市场潜力。凭借独家的前沿技术，爱点击提供的全消费者生命周期解决方案助力品牌有效实现业务增长和提升盈利能力。爱点击总部位于香港，通过全球十一大办公地点覆盖亚洲及欧洲市场。更多信息请访问ir.i-click.com。

　　Safe Harbor Statement

　　This announcement contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's fluctuations in growth; its success in implementing its mobile and new retail strategies; including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; fluctuations in foreign exchange rates; and general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.